Place on Home screen function missing

go to all contacts - select a contact - tap blank area above name - tap menu icon "|"
what appears is Edit, Share, Delete, Set ringtone, & All calls to voicemail
doing the same on my wife's phone gives an additional item == Place on Home screen
Both phones are Moto G, on the same network, and configured the same - I think.
Obviously something is different.
Where does that option come from?

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